Global is set to create an even more attractive offer for advertisers as it extends its year-old Digital Audio Exchange (DAX) across 18 countries to reach an audience of 60 million from early 2016.

The exchange will enable advertisers to reach audiences across multiple leading music streaming services and radio broadcasters in Singapore, Malaysia, Hong Kong, Thailand, Philippines, and Indonesia.

The exchange will give advertisers a single buying point across digital audio brands and according to Global’s managing director of commercial, Mike Gordon, solve a fragmentation problem in the ...

Media and entertainment group, Global, is making its digital audio advertising solution, DAX, available to digital out of home (DOOH) advertisers from February 2020. The move gives advertisers the ...