While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Dr. Roland Haynes and the Rev. DeQuincey Newman, Officials ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Forbes contributors publish independent expert analyses and insights. I’m a founder, writer and lecturer focusing on VC funds. Despite ongoing economic challenges, the consumer economy has shown ...

SCHWYZ, Switzerland, Dec. 9, 2025 /PRNewswire/ -- SYMERA, a pioneering technology firm which believes engagement emerges when technology aligns with human behaviour, has today announced the launch of ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

India's advertising industry is evolving with programmatic buying, now at 42% of digital ad spend, projected to reach 44% by ...