If you’ve ever questioned whether Facebook is a good marketing platform for you, this list of key Facebook statistics should provide the clarity you need. Let’s dive in. Here are five of the most ...

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Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Are you an expert Facebook marketer? If so, that could be bad news, because when it comes to Twitter, ...

Right when you think Facebook marketing could not get any worse (or better), Mark Zuckerberg shows up to keynote F8 calm, cool and ready to take on the world. Literally and virtually. No red cape, ...

The latest interface for the tech world, chatbots, arrived on Facebook Messenger this year. But Facebook is not alone in the chatbot game. There is Microsoft’s infamous Tay. Both Line and Kik have ...

Lucio spent over three years as the computer manufacturer’s chief marketer. Among his most noted impacts on the company: raising the company’s valuation over 50%, re-framing the company’s message ...

Let's face it: Facebook advertising is hard. But if you're a B2B marketer, it can be a winning part in your marketing mix… if you do it right. First, use this social platform to understand customer ...

Facebook and other social networking sites present a quandary for most relationship marketers. Trained in direct marketing, most relationship marketers aren’t sure how to approach an interactive site ...

Facebook is a powerful digital marketing tool, with over 1.73 billion daily active users. It’s easy to optimize Facebook marketing by paying attention to analytics and metrics, but many effective ...

We’ve grown accustomed to Facebook sparking controversy, but it certainly feels like we’ve reached a watershed moment with the recent Facebook boycott. Advertisers are taking real bottom-line risks by ...