Many firms struggle with their largest accounts because senior leaders lack a full understanding of how to enable the full ...

As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

When did marketing become more about spreadsheets than stories? We’ve gotten so good at measuring people, we’ve nearly forgotten how to connect with them. While technology lets us gather insights at ...

Tips from Business Owners Strong supplier relationships can make or break a business, yet many companies still treat vendors ...

In a world where uncertainty is certain, prioritizing people and relationships is an investment no business can afford to ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...

Over the last six months, No Jitter has tracked multiple reports pointing to a disconnect between the business and customer perception of the customer service experience that is delivered – businesses ...

A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success. When ...