INDIANAPOLIS — CEO David Baxter isn’t so much interested in blowing the top off Lids Sports Group as he is in adjusting the retailer to better fit today’s — and tomorrow’s — consumer demands. As a ...

A data orchestration strategy isn’t the sort of thing you can just pull out of a hat – a fact that sports cap and apparel brand Lids knows firsthand. “For a long time, that was one of our biggest ...

Global sports retailer Lids officially launches its 2025 holiday campaign “ALL CAPS,” tapping Stephen A. Smith as the face of the new rollout. The campaign unites a dynamic cast of cultural voices ...

Lids Sports Group is grappling with growing pains as it strives to expand its product line beyond hats. Sales for the Indianapolis-based division have been so disappointing that parent Genesco Inc.

When sports, music and fashion intersect, hip-hop superstar Quavo is often at the center of it all. Quavo partnered with global hat retailer Lids in a new, multiyear collaboration as the brand’s ...

Lids, the home of headwear, is celebrating the latest crop of individuals shaping the future of fitted hat culture with its inaugural "Fitted Class." The first-of-its-kind initiative honors 11 ...

The 2025 "ALL CAPS" campaign celebrates fandom, culture and self-expression with appearances from Quavo, Chase B, Liv Morgan, Dom Mysterio, Chicklet and Maleni, Chris Brickley and more. INDIANAPOLIS, ...