Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

The world’s top brands have started investing in digital trade promotion and are eager to partner with merchants that can run hyper-personalized, data-based marketing campaigns to promote their ...

Nearly one-third (32%) of marketers plan to increase their promotional activity this holiday season compared to 13% that did so last year, reflecting hopes of recouping projected losses, per a holiday ...

To help you adopt the best approach to an equitable and transparent process in promotions, we asked HR managers and business leaders this question for their best insights. From bringing a marketing ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Can POP Marketing Help with QSR Sales? The short answer is yes. “POP” (Point of Purchase marketing) can be a game-changer for QSRs when executed well. POP leverages the high foot traffic and quick ...