When product placement is used heavy-handedly in media, it can come across as disingenuous, and rightfully so. Nobody likes being advertised to while taking in a work of fiction, but art imitates life ...

As Emily in Paris returns — this time to Rome — we break down how brands can nail product placement in film and television ...

With advertising frequency and reach issues continuing to challenge the media industry, one recent study says 70% of brands will look to shift around 10% of media budget into entertainment product ...

Ryff technology—built on smart algorithms and powerful processing—has made the company a leader in the new and growing field of virtual product placement. BY FastCo Works Four years ago, Roy Taylor ...

The influence of product placement on fashion consumers has never been greater. From Manolo Blahnik in Sex and the City to the parade of luxury labels in Emily in Paris, strategic screen time can turn ...

Artificial intelligence media company Rembrand, which uses AI-powered technology to place virtual objects in video content for brand marketing, said today it has raised $23 million in new funding to ...

Movies and television shows have had product placements in them since their inceptions. Companies pay big money for the lead character to drink a Coke or to place a FedEX truck all throughout the ...

Product placement has been a part of American film since its early days, with the Lumière brothers helping to pioneer the first instance in 1896. Thomas Edison quickly recognized the potential for ...

I oversee both the trade mark team and the advertising and commercial clearance team. The latter deals with product placement on our programmes, and the former with our product placement elsewhere ...

Because cannabis is still federally illegal, traditional media buying for weed brands comes with a great deal of restrictions and limitations, even with Twitter’s slightly more lenient, updated ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. You’ve seen them. You might even be accustomed to them and ...