As business has moved into a tech-heavy global environment, executives have had to adapt and develop solutions to manage large lists of prospects and all of the pertinent data to help drive sales. In ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

SAP Digital CRM offers generous features that will suit smaller companies that are new to CRM software, though some may balk at being locked into just one vendor. SAP Digital CRM (which begins at $23 ...

SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

ORLANDO — Most of us know SAP as one of two things: the technology giant behind the revolutionary platform SAP HANA or the software engine that powers 76 percent of the world’s businesses. And while ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...

Discover why Eloqua and Marketo lead Gartner's Magic Quadrant for CRM Lead Management and how they enhance CRM strategies. Eloqua and Marketo are the highest-ranking leaders in the June 2012 Gartner ...