Opinions expressed by Entrepreneur contributors are their own. There’s no doubt that trade marketing is one of the most logistically heavy functional groups of the marketing world. This fact typically ...

Live event marketing campaigns like trade shows are expensive endeavors. In 2015, U.S. trade shows as an industry generated more than $12.6 billion in revenue. Moreover, according to Statista, nearly ...

Packaged goods companies shifted money from trade promotion to advertising in 2004 in the second year of trade-spending declines. CPGs spent 48% of their total marketing budgets on trade promotion, ...

Forbes contributors publish independent expert analyses and insights. I offer street-smart startup advice. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator ...

With shoppers increasingly discovering products via digital channels and embracing social commerce, how should brands reimagine their shopper marketing experiences to meet this new reality? The ...

Today, more than ever, marketing is all about relationships. We are continuing to shy away from the traditional practice of just pushing products and, instead, putting an emphasis on building real ...

LOS ANGELES--(BUSINESS WIRE)--Global advertising technology leader, The Trade Desk (NASDAQ:TTD), today announced the launch of its new trading platform – Solimar – that will help marketers optimize ...

At least 23% of the $88 billion spent annually by marketers on automated digital ad buying, or programmatic advertising, on the open web is a waste, according to a report from the Association of ...