On Instagram, "impressions" are when any of your content is shown to a user. Impressions don't track when someone interacts with your posts, or whether they're a new viewer. You can use an Instagram ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...

Impressions refer to the number of times an advertisement is seen, while reach is the number of unique people who have seen the advertisement. Clicks are the number of times a user has clicked on an ...

Whether they heard your radio spot, saw your social media post, or viewed your Google ad, consumers need a lot of touchpoints to remember your business. These touchpoints, called impressions, are ...

In our fast-paced world of business, first impressions can make or break crucial opportunities. Whether you’re meeting a potential client, networking with industry professionals or interviewing a ...

There’s a shift happening in digital advertising. For years, remarketing hinged on clicks: someone had to visit your site, trigger a pixel, and leave behind a trail you could follow with ads. But what ...

Humans have been making rapid judgments since the dawn of time. We have an innate ability to assess situations around us and make fast decisions based on these observations. The same applies to our ...

First impressions matter in work, friendships, and romantic relationships. When we meet someone for the first time, we decide if that person is someone we want to spend time with and get to know ...

Will Rogers famously said, "You never get a second chance to make a first impression," emphasizing the significance of initial evaluations and their impact on our interactions with others. First ...