Jim Tobin is President/Founder of Carusele (2015), an influencer marketing agency, and CEO/Founder of Ignite Social Media (2007). Recently, as a client was considering a campaign we'd proposed, they ...
CPM measures the cost of 1,000 ad impressions on digital platforms like Google and Facebook. Cost-per-click and cost-per-action are other ad pricing methods tailored for specific campaign goals.
Use this TikTok CPM Calculator to determine how much ads cost to place on TikTok. CPM is the price per 1,000 ad impressions (an ad impression is a single time an ad is shown on TikTok). When using the ...