This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...
In an era where digital engagement reigns supreme, Coca-Cola is redefining its marketing strategy by pivoting from traditional media to a more dynamic, content-driven approach. Manolo Arroyo, ...
The Spicy Chefs on MSN
Coca-Cola and Christmas: The company that created Santa
Few brands are so deeply associated with Christmas imagery as Coca-Cola. Over the course of almost a century, Coke did not ...
Coca-Cola's marketing ecosystem has undergone a radical transformation in recent years. Under Arroyo's leadership, the company has streamlined its agency partnerships, reducing its reliance on ...
Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...
The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...
Coca-Cola will overhaul how and how much it spends on marketing coming out of the pandemic, executives told investors on the company’s earnings report on Tuesday. The brand cut back advertising ...
Quincey is stepping down following around nine years as CEO, and transitioning into a role as executive chairman. Since being ...
ATLANTA--(BUSINESS WIRE)--The Coca-Cola Company today named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for ...
Coca-Cola Earnings: Productivity Gains and Sharper Focus on Marketing Efficiency Lift Margin Outlook
Coca-Cola KO increased organic sales by 5% in the first quarter as a 6% price mix more than offset a 1% volume fall. Adjusted operating profit rose 15.0% as operating margin expanded 190 basis points ...
Coca-Cola announced that its board of directors has elected Executive Vice President and Chief Operating Officer Henrique ...
The Cool Down on MSNOpinion
Coca-Cola announces closure of last bottling plant of its kind: 'Part of a strategic … plan'
After a 65-year run, Hawaiʻi's lone Coca-Cola bottling plant is putting a lid on operations. The Honolulu Star-Advertiser ...
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