Google's visual positioning system (VPS), announced at its I/O conference last week, will become the company's next targeting option for marketers looking to increase accuracy when serving search ads.

A report yesterday revealed that the upcoming Google Maps AR navigation mode is first being tested with Local Guides. Google is now detailing the “global localization” technique behind the feature and ...

Google said it has solved key problems with both augmented reality and its cousin, virtual reality, with a new standalone virtual reality headset and a way to navigate indoors using visual reference ...

No audio available for this content. Accurate localization underpins modern mobility, powering everything from precise rideshare pickups and efficient deliveries to augmented reality and autonomous ...

Google on Tuesday teased upcoming changes to Google Maps, among them augmented reality support and a concept called "VPS," short for "visual positioning system." With AR on, a future version of the ...