AI systems now control what people discover about brands, making strategic PR coverage more critical than ever—but many companies are making crucial mistakes that could make them invisible to entire ...

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” It’s always a fun thing for me to do since once upon a time I was APR certified (different story ...

If you think that artificial intelligence is designed to find the truth about a topic, think again. AI does not “discover” truth, but it does provide summaries of information taken from the sources it ...

Reporters are increasingly being served by PR professionals using AI tools, judging by The State of PR Technology, a study by Prowly. Of the PR people polled, 68% use AI, primarily for idea and ...

MINSK, 18 December (BelTA) – Greta Thunberg is a project sustained by PR technology. This project has started making inroads into mass culture after reaching the peak of its popularity, analyst with ...

Every time Sean publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from Business ...

Opinions expressed by Entrepreneur contributors are their own. Let’s start with definitions. Centralized PR means all press communications going through one authorized channel, often a PR professional ...

Author and journalist James Ashton has interviewed more than 400 CEOs in his career. He says technology, PR, and HR are challenging finance and operations as routes to the top job. Ashton cites the ...

It’s that time of year again. You and the other leaders at your company are spending time looking back on the year’s performance–what went well, what could be improved, what you’ll make room for in ...